Foursquare ITP was one of the original consultant partners with Replica, allowing us to bring detailed travel flow data to our clients using location-based services data. Replica provides detailed origin-destination travel flows between customizable geographies, complete with demographic, mode, and travel time information attached to each flow. This data fills a prior gap in transit planning by tying person demographics and mode to individual travel flows; this allows Foursquare ITP planners to create transit service that will serve how people actually move, not just where current transit operates.
Replica’s data is fully compatible with our suite of transit planning tools, so we don’t just look at the data; we integrate it into our tools to provide efficient and seamless solutions for our clients:
- Our Transit Propensity Tool pairs travel flows with locations with high concentrations of transit-oriented populations, commuters, employment, and activities.
- We analyze trip distances and volumes to determine potential zones in our Microtransit Demand Estimation Tool.
- Using an optimization algorithm in our Route Optimization Tool, we identify high-demand corridors based on common trip patterns.
- In our Transit Market Segmentation Tool, which is also available for direct purchase on Replica’s marketplace, we identify connections where transit could be improved or expanded.
Leveraging Replica’s data in concert with our advanced analytics and custom-built tools, Foursquare ITP can conduct detailed transit market analyses that consider the latest travel patterns, existing transit services, and existing transit demand to ensure that our clients are providing the right level of service in the right places to get people where they need to go.
