Thought Leadership

Overcoming Data Challenges with TIDES

June 11, 2026

You asked for ridership numbers and got two different answers. An analyst tells you the data is available but requires extensive cleaning before they can get it to you. A different staff member pulls a canned report, but it doesn’t …

Making the Most of AI

June 3, 2026

Artificial intelligence (AI) can do tremendous work to solve complex problems in transit, from making sense of data to automating workflows. But from our experience applying AI across projects at Foursquare ITP, we’ve also seen the challenges agencies can face …

Integrated Marketing and Outreach: The Power Duo Behind Strong TDM Programs

March 26, 2026

TDM programs offer effective commuter solutions, but solutions alone rarely drive behavior change. Research shows people need to hear messaging seven times before making a change. But what happens when they never hear about it? Meaningful impact happens when programs …

Connecting the Dots: Weaving TDM into the Transportation Planning Process

January 27, 2026

Envisioning Our Future and How We Get There Every transportation plan starts with the same goal: To help people reach the places and opportunities that allow them to thrive. Planners create networks that make getting around the region easier, whether …

What’s Your Impact?

January 13, 2026

TDM Program Evaluation: Measuring Effectiveness and Impact Understanding Program Effectiveness and Impact Transportation demand management (TDM) programs provide a range of services that connect people and places through sustainable transportation options and resources. These programs are designed to reduce reliance …

From Data to Decisions: Building Capacity with GIS

November 12, 2025

At Foursquare Integrated Transportation Planning, Inc. (Foursquare ITP), we believe that geospatial data should empower, not intimidate. Our planners harness geographic information systems (GIS) to help agencies understand transportation networks, visualize opportunities, and prioritize investments with confidence. But we don’t …

Foursquare ITP’s Transit Propensity Model: Smarter Planning Starts Here

October 16, 2025

We’ve taken a major leap forward in helping agencies understand where and why people are most likely to use transit. Our Transit Propensity Model, a tool for identifying transit-supportive geographies, now incorporates machine learning algorithms to more precisely pinpoint the …