Recognizing local employers who support sustainable commuting is a powerful way to grow a transportation demand management (TDM) program’s reach. OmniRide wanted to launch a Best Workplaces for Commuters (BWC) program, complete with a dedicated website and direct employer outreach, but needed a partner to define and build it over a multi-year effort.
Foursquare ITP developed a customized program for OmniRide to enroll and recognize employers as national Best Workplaces for Commuters, leveraging best practices and stakeholder feedback, and aligning the program with OmniRide’s strategic plan. The team also helped OmniRide implement the plan and recruit participating employers.
OmniRide’s Best Workplaces for Commuters program is now established with an agency-specific website, OmniRide-branded collateral and educational materials, and community recognition at the local Chamber of Commerce. As a result of Foursquare ITP’s efforts, OmniRide met its goal of signing up two local employers in the program’s first year.
Solutions and Outcomes
- Produced existing conditions and recommended practices memo.
- Delivered a BWC strategic plan.
- Created a consistent marketing plan, including social media, brochures, quarterly newsletters, website, and database maintenance.
- Conducted employer outreach.