Foursquare ITP manages outreach for Atlanta’s award-winning regional TDM program, Georgia Commute Options, for the Atlanta Regional Commission (ARC). The program was looking for a team not just to maintain an already excellent transportation demand management (TDM) outreach program, but to elevate the program through the delivery of core strategy development.
Foursquare ITP was contracted to continue to evolve Georgia Commute Options’ TDM outreach by developing tailored approaches that extend end-to-end support for program implementation across diverse audiences. From community partners to workforce development groups, we identified and constructed strategies to engage stakeholders invested in congestion mitigation, air quality improvement, and enhanced job accessibility. We continue to work with the Georgia Commute Options team to build a robust regional network of TDM support to amplify awareness and impact in the Atlanta area.
Program Implementation
A successful outreach program starts with a strategic approach, and Foursquare ITP is helping not only deliver the day-to-day TDM outreach for Georgia Commute Options but is the lead on innovative strategy development including a regional industry-tailored approach and impactful tools for change.
Data-Driven Approach
Our TDM outreach professionals employ a data-driven and structured approach to engage employers effectively. Through worksite assessments, program implementation plans, and employee surveys, we pinpoint opportunities for program development, ensuring a tailored fit for each organization.
Customized Support
Foursquare ITP transcends conventional TDM outreach by extending end-to-end support for program implementation across diverse audiences. We identify and construct strategies to engage stakeholders invested in congestion mitigation, air quality improvement, and enhanced job accessibility. Our efforts contribute to Georgia Commute Options building a robust regional network of TDM support, amplifying awareness and impact.
Solutions and Outcomes
- Manage outreach team.
- Develop B2B and B2C engagement strategies across diverse audiences.
- Create industry-tailored employer strategies.
- Develop strategic employer outreach.