Foursquare ITP leads the team that operates goDCgo, the District Department of Transportation’s (DDOT) Transportation Demand Management (TDM) program. goDCgo provides complimentary transit resources and consulting services to employers, multi-family residential building managers, and individual commuters in DC. The program’s goal is to increase the use of sustainable transportation modes including transit, ridesharing, and bike sharing, thereby decreasing traffic congestion, improving air quality, and creating a better quality of life in the DC area.
Our team has successfully administered a wide range of tasks for goDCgo. We have fostered new relationships with key public and private sector partners throughout the District to leverage opportunities to expand the program’s reach and hosted and staffed numerous events to engage with customers.
We have added many new employers to the program and provided TDM consultative services to elevate many more to higher levels of program participation. We also grew the Multi-Family Residential Building Ambassador Program by more than 50 percent in one year, and also launched the Hospitality Ambassador Program.
The team also provides marketing and communications support including the creation of digital content, posting/sending e-newsletters, blogs, and supporting social media, and facilitates several marketing and outreach campaigns and events throughout the year that encourage DC residents, employees, and visitors to use sustainable transportation.
Solutions and Outcomes
- Developed school services program for goDCgo.
- Created digital content, e-newsletters, blogs, and social media to empower DC residents, employees, and visitors to make informed travel choices.
- Implemented the COVID transit safety campaign for DC Circulator, “Your Ride, Our Priority”.
- Adapted work plan during the COVID-19 public health crisis by shifting outreach to virtual platforms.
- Repurposed communications geared towards commuting with care and restoring rider confidence in public transportation.