JTA System Optimization Initiative

Foursquare ITP developed comprehensive fixed-route and microtransit recommendations using a multi-phased approach to improve efficiency and effectiveness of Jacksonville Transportation Authority (JTA)’s bus network in a post-COVID environment. This project re-envisioned the JTA fixed-route system to incorporate enhanced service types, including microtransit with app-based technologies, to help the system recover in a post-pandemic world.

Foursquare ITP developed the initial fixed-route service changes implemented in September 2021, which included supporting bus stop updates, scheduling, and public outreach as well as minor modifications to routes in January 2022 to address customer feedback, on-time performance, and capital investments. Foursquare ITP also created a visionary microtransit plan across the City of Jacksonville, focused on 15 microtransit zones that were implemented in June 2022.

Foursquare ITP’s initial service planning process has set the stage for Phase Two of the plan to be developed. Phase Two will include an extensive public outreach campaign, a detailed service analysis, and a final scheduling process to create an efficient and equitable network. Through an initial service evaluation of pre- and post-COVID service conditions, our team has created a backbone transit network that can be used to build upon with new alternative modes of transit and enhanced services as demand increases.