Since Foursquare ITP supported the re-envisioning of the MDOT Commuter Choice Maryland Program, the statewide transportation demand management program, in 2019, we continue to assist with on-going operations and serve as a trusted advisor. Originally the program lacked a cohesive vision, ongoing support, and tools for its role in TDM throughout the state. While the more populated counties and cities in the state had TDM programs, smaller jurisdictions relied on MDOT for TDM services and they needed a more consistent approach, process, staff, and informational materials.
Foursquare ITP created the cohesive statewide employer services program that we now help implement through ongoing, long-term support. The program includes a shared statewide CRM, consistent workflows for providing employer assistance, and a wealth of information in a variety of formats for engagement with employers and commuters.
The Commuter Choice program now includes a statewide Employer Partner Program that tracks employer participation with commuter benefits and provides participating employers with recognition. It also provides services for its employer partners through personal interactions; ongoing trainings, such as webinars on building a bike and walk friendly workplace, office relocations, telework, and implementing commuter benefits; case studies of successful employer TDM programs; and toolkits and other graphically oriented collateral for employers and commuters on topics ranging from vanpools, to commuter benefits, to telework, and more. Foursquare ITP has also provided training to the TDM specialists working on Maryland’s local TDM programs, including best practices in employer sales and behavior change approaches. Beyond employer services, Foursquare ITP has created graphics and infographics, developed social media content, website materials, presentations, and a broad range of collateral materials for commuters in both English and Spanish. In the first quarter of 2025, the number of employers engaged in the Employer Partner Program grew by over 30%.
Solutions and Outcomes
- Supported development and launch of new Ride Rewards Incentives for Baltimore area commuters, in response to the Key Bridge collapse.
- Built a data dashboard to easily track and showcase program efforts, and those specifically made in response to the Key Bridge collapse.
- Maintain and evolve the program’s website to meet the growing program services.
- Plan and host quarterly webinars.
- Develop process guides and workflows to document and streamline program processes.
- Provide TDM expertise, research, and guidance as new program services were developed.
- Draft Spotlight articles that showcase TDM coordinators and partner employers.