Foursquare Integrated Transportation Planning, Inc. (Foursquare ITP) has been awarded the contract to operate goDCgo, the District of Columbia’s Transportation Demand Management (TDM) program. This affords us the opportunity to continue growing the impact of TDM in DC, as we have been for the past five years.
Like our prior contract with goDCgo, Foursquare ITP is working with subcontractors Clark Communications LLC and Steer, in addition to a new subcontractor, KGL Communications. Since first leading the operations of goDCgo in 2017, Foursquare ITP has worked with the District Department of Transportation (DDOT) to enhance the use of all sustainable transportation modes in Washington, DC, including transit, ridesharing, walking, biking, and scooting. goDCgo’s goal is to increase the use of sustainable transportation to decrease traffic congestion, improve air quality, and create a better quality of life in the DC area.
Through the contract with goDCgo, Foursquare ITP has helped to increase the reach and effectiveness of its programs and marketing activities, including expanding participation in goDCgo’s Transportation Ambassadors program, launching a brand-new Schools program that has received international attention, and integrating the latest findings from behavioral change science into the design of our incentives and marketing campaigns. In this new contract, we will also manage the marketing for DDOT’s transit services, DC Circulator and DC Streetcar.
Program Director Danelle Carey has expertly led the goDCgo program throughout the entire time Foursquare ITP has held the current contract. During this time, the goDCgo program has been nominated and won marketing awards from the Association for Commuter Transportation and its local Chesapeake chapter, as well as the Employer Services Sales Team Achievement Award from Commuter Connections two years in a row. Together with the DDOT contract manager, Danelle has revitalized goDCgo and built relationships with community organizations, business improvement districts, regional partners, and internally at DDOT and within the District government, which propelled the program’s success.