Foursquare ITP explored where microtransit services could complement the Greater Richmond Transit Company (GRTC) fixed-route system or expand transit coverage across the Richmond region. The recent formation of the Central Virginia Transit Authority (CVTA) has prompted a regional conversation about transit needs at various scales and methods of service delivery. GRTC wanted to evaluate the potential and benefits of supplementing its bus and BRT network with on-demand microtransit.
We analyzed current and future microtransit demand in the region and highlighted areas where it could be the most successful. Using our vehicle estimation tool, we provided GRTC with estimated costs as well as projected future microtransit demand across all nine jurisdictions in the Richmond region. Our team explored various microtransit approaches, strategies, and service delivery models to address future mobility demands to improve access, understanding, and coordination between potential microtransit providers, stakeholders, and relevant decision makers throughout the region.
Foursquare ITP estimated ridership, operating and capital costs, and identified the most applicable service design for each zone to provide implementable zones that could move forward. Our detailed approach set the stage for designing 11 potential microtransit zones for implementation throughout the nine-county region and five zones ready for near-term implementation.
After identifying five pilot zones for microtransit in the Richmond Region Microtransit Study, Foursquare ITP helped GRTC develop a phased implementation of a microtransit pilot program and launched the first zone in summer 2023 and additional zones in spring 2024.
Following a successful implementation of microtransit, Foursquare ITP is now providing additional planning and implementation support. This includes developing service evaluation and performance management processes, analyzing service performance, and developing recommendations for new zones and adjustments to existing zones. Our team’s detailed and ongoing support ensures that the five pilot microtransit zones and any future zones will operate smoothly and provide service to areas it is most needed.
Solutions and Outcomes
- Performed peer review and developed recommendations that accounts for microtransit.
- Identified service standards for microtransit services across various use cases and land uses.
- Developed a detailed implementation plan.
- Delivered detailed operating and cost estimates and vehicle needs for various service models.
- Provided procurement and implementation support for the entire pilot period.