Community Outreach Coordinator for Capital Bikeshare
Years of Experience: 16
Years at Foursquare ITP: 1
Lester Wallace serves as the community outreach coordinator for Capital Bikeshare. In this role he oversees the community partners program, which is a financial assistance program developed to benefit low-income and underserved residents. The program entails partnering with various non-profit and social service agencies to allow them to offer their clients Capital Bikeshare annual memberships for only five dollars. To support this initiative Lester provides marketing expertise to recruit community organizations to join the program, organizes and hosts community events to promote the discounted membership, fosters relationships with community stakeholder groups, and distributes collateral pieces to advertise the program.
Additionally Lester supports DDOT’s bicycle program specialist by conducting outreach and getting community feedback for new bikeshare station implementation in underrepresented neighborhoods, especially Wards 7 and 8. In just his first year with Capital Bikeshare he played a big role in increasing the number of docking stations in Ward 8 by nearly 50%.
M.A., International Affairs
The Elliott School at the George Washington University
B.A., Business Management