Foursquare ITP worked with the Local Motion, the transportation demand management (TDM) program for the City of Alexandria, to develop a six-year TDM plan. The planning document fulfills all funding requirements of the Virginia Department of Rail and Public Transportation (DRPT). Foursquare ITP worked with Local Motion staff and City of Alexandria transit and TDM staff leadership to update the program’s vision, mission, goals, and objectives in order to provide the agency with an overarching strategic direction. Working closely with program staff, our team utilized the strategic direction, as well as feedback gathered for the project, to develop a six-year program plan and associated constrained and unconstrained financial plans. We also developed a framework for linking performance measurement to achieving the City of Alexandria’s goals and objectives for Local Motion.