Foursquare ITP supported a bus rapid transit (BRT) study through downtown Madison, Wisconsin, along with the University of Wisconsin. Our team led several phases of the BRT alternatives analysis in Madison, including the market analysis, operations and maintenance cost estimates, and the development of local transit service plans to support BRT. The project involved exploring different alternatives for an electric bus BRT system, including routing and BRT facility type. Our work included the development of both a BRT service operations plan and supporting bus service plans.