Foursquare ITP led the redesign of the bus stop signage and naming convention of the Brown University Shuttle network. This project was the final step of a comprehensive redesign of the University’s shuttle routes. Foursquare ITP staff developed several design concepts and worked with Brown University staff to select a final sign design and service naming and color-coding approach. We also coordinated with a sign fabricator to ensure timely and accurate sign production. Forty new bus stop signs were installed in August 2017, in preparation for the launch of the redesign Brown University Shuttle network at the start of the Fall 2017 semester. The new naming convention and color-coding were also incorporated into the University’s shuttle tracker application to improve the overall user experience.