The Blacksburg Transit (BT) Partnership Plan was created to identify and approach potential partners to aid in financially supporting transit activities. The plan called for a four-tiered approach to partnerships that focuses on relationship building, communicating value and need, cost sharing, and maximizing revenue. As part of the study, Foursquare ITP conducted a peer review to identify best practices for private fundraising for transit. The team held two focus groups in Blacksburg with local businesses, real-estate developers, and government stakeholders to discuss the potential for expanding sponsorship opportunities at BT. The final study provides recommendations for implementing a more robust partnership strategy, including steps to strengthen donor development.